The speed of your website is an important trust factor with both visitors and also the search engines. If you want to offer your visitors the best experience and capture their attention – you need to have a website that loads quickly. From a search engine perspective, a faster website can help your website to be more visible in the search results.

Our Speed Optimization services are for WordPress websites, an area in which we specialize. If you have a website on an alternative platform we may be able to assist. Please contact us and we can discuss this further with you.

Each type of speed plan need planned work time mentioned clearly in each package. From time to time this may be a little longer, as it will depend on our current work schedule. Once the Speed Optimization work is complete, we will send over our report, including details of the work completed.

Your website is one of the best sales platforms that you can have for your business. It allows you to showcase your business to visitors 24 hours a day, 7 days a week.

You only have one chance at a great first impression though. When someone reaches your website, you need to utilize the first 5-7 seconds to really capture their attention and draw them into your content.

If your website is loading slowly, you’re missing out on this opportunity. This will leave those potential visitors looking elsewhere for help and answers to their problems.

Our Speed Optimization service will speed up your website and optimize it for today’s modern Internet users.

One of the key areas that is often a bottleneck for website speed is the hosting company that you use to host your website. We’ll review the hosting company and the service they are providing. This may lead to us recommending an alternative hosting provider and/or testing on an alternate service to show you the speed difference.

Now we move onto the main bulk of the work in our Speed Optimization service. At this point we’ll be putting into place changes and tweaks to your website that will optimize everything so that it loads as quickly as possible. If you have a global audience, this is the point where we would be setting up a CDN (Content Delivery Network).

Search Engine Optimization is the practice of ranking a website on the search engines to increase its visibility when users search for relevant keywords and queries.

As you can increase the ranking of a site across a range of keywords, you will begin to see an increase in the organic traffic that it receives. Organic traffic is that which comes from Google’s natural listings, rather than paid ads.

Yes, your business should be investing in SEO. Search engine optimization offers a way to increase traffic without paying for each and every click.
When you run PPC ads, you’ll be charged for every single click that comes to your website through that channel. However, if your website ranks organically on the search engines, this traffic is essentially free (at least in terms of a cost-per-click). Of course, it takes investment into skills and resources to rank a website on the SERPs.

SEO is the process of optimizing your website to rank higher on the search engines. But how does SEO work?

Google uses over 200 ranking factors, and these allow the search engine’s algorithms to rank websites based upon the relevancy and authority of their pages.

You can’t jump into an SEO strategy blind. You need to know what people are searching for on Google to find businesses just like yours to optimize your site for these terms.

You can do this either using Google Keyword Planner. Load up the tool and enter a term that you think people would use to find your business online. You’ll then be served a whole host of related keyword suggestions, including their monthly search volume. 

If your website isn’t ranking on Google, there are a few reasons why that could be. But first, head to Google and run a site: search for your website.

If you see your site’s web pages listed, you know that your site is indexed. Reasons why your website isn’t ranking could be that:

• Your site is new and hasn’t built up sufficient authority to rank for competitive search queries. You can’t launch a website and expect to rank for your target queries overnight; you need to demonstrate that you deserve to rank.

• Your content doesn’t match the searches intent or lacks in-depth analysis or quality compared to the pages that rank for the queries you’re looking at. You need to ensure that the pages you serve are at least as good as, ideally better than, what’s already ranking. 

If you don’t see any of your website’s pages listed, this means that it has not been indexed. Reasons for this could include:

• Your website is blocking search engines from crawling it  or is instructing them not to index it. Resolve these blocks, and you should see your site indexed.

• Your site has launched very recently (within a few days), and you have not submitted the site to Google or linked to it from anywhere, meaning it hasn’t yet been indexed. Set up Google Search Console and request indexing.

• Your site has received a sitewide manual penalty for violating Google’s Webmaster Guidelines. This is rare and unlikely. However, you would need to have been using some seriously black-hat SEO tactics for this to happen.